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  People are conducting searches every day, so you must optimize your site to improve your search engine ranking. A better search engine ranking will help you lead your business and get new leads. Let us discuss some important points that will help to increase page ranking on Google : 1. Make better your website’s user experience User experience is a fundamental part of both SEO and lead generation and conversion efforts. You need to use modern  website design features that make your website easy to use and visitors find the information easily. When your audience spends more time on your page, they’re more likely to turn into leads for your business. That will help you earn more conversions for your business. Tips for improving the user experience and your search engine rankings:      Make your site easy to navigate by using the simple menu navigation with the individual categories.      Simplify the design of your site, making it easy for users to find what they are looking